Beef Ambassador.
Collette Hansen
Hansen is a California Beef Ambassador. She was awarded this position after an extensive interview process.
There are 4 categories that State Beef Ambassador Contestants in which contestants are scored and evaluated. The scores from each category are used to compile the contestant’s overall score.
Beef Education – Building and delivering a lesson plan
Beef Issues Response – Answering questions about and educating on misconceptions about beef and beef production
Media Interview – Having poise and composure when dealing with the media and answering their questions
Social Media Posts – Sharing information on a public social media platform that is accurate and educational